Author: Zach Cohen
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Fixes for Email Reputation
Fixing an email reputation issue can be a long and frustrating process. There are a few important questions to answer before making any major changes: 1. Are you responsible for the reputation issue? Someone may be using your infrastructure to send unwanted emails. Bad actors utilizing your IP can negatively impact the deliverability of all…
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Email Reputation
When Inboxbooster tells you you have an email reputation problem, this means your IP or your sending domain has been flagged by a mail server for spamming. It was so bad that they decided that your future emails would be sent to spam. There are only three causes: These causes are not exclusive, and sometimes…
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Configuring DMARC
This is a walkthrough for configuring your DNS settings with “DMARC” in your domain provider. The steps below for configuration should apply to whatever sending service you use. DMARC (Domain-based Message Authentication, Reporting, and Conformance) Having DMARC in place used to be just a recommendation, but in today’s email infrastructure, it’s imperative to have it…
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Email Deliverability and How it Works
DNS, SPF, DKIM, DMARC, domain reputation, IP reputation, copy, and content are all factors in whether your email reaches the recipient’s inbox. Spam filters have gotten smart enough to determine that I like receiving a certain message, but you hate it. To fully grasp the concept of deliverability, it’s essential to dive into the plumbing…
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Configuring SPF and DKIM for Google Workspace
We know that getting your DNS settings configured can sound confusing, but we’ve created a step by step guide that hopefully makes the process much less daunting. First we’ll go over adding the DKIM key. DKIM is a way of authenticating your email to ensure it hasn’t been altered in transit (and is indeed coming…
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DNS and Email Authentication Explained
Ensuring your emails make it into inboxes starts with correctly configuring email authentication mechanisms within your DNS settings. Gaining a solid understanding of DNS and these mechanisms is a critical first step in improving email deliverability. In today’s age of email infrastructure, it’s paramount to have these mechanisms configured. Modern spam filters will normally not…