Fixes for Email Reputation

Fixing an email reputation issue can be a long and frustrating process. There are a few important questions to answer before making any major changes:

1. Are you responsible for the reputation issue?

Someone may be using your infrastructure to send unwanted emails. Bad actors utilizing your IP can negatively impact the deliverability of all domains using that IP.

2. Do you know what's causing the issue?

If you're experiencing deliverability issues for a given email, it could be that the email has a content problem. Fixing the content issue will get you to land in inbox again.

Recommendations to Reach Inbox Again:

1. Simply pause the domain for awhile:

Resting the domain (ie. stopping all sending for 1-2 weeks) acts like a cool-down process for your domain.

2. Send a personalized email to 10-20 contacts

Have them mark you as "not spam". This tells spam filters that your emails are wanted.

3. Send a campaign targeted at your most engaged recipients

Create a campaign for customers/prospects who have opened, clicked, or replied to your email within the last ~90 days.

4. Migrating the domain

If previous strategies fail, you may need to migrate the domain and start fresh. It's crucial to avoid spam complaints in the first 100 emails.

5. Moving off of a Shared IP or Segmenting your Domain

A dedicated IP gives you full control over your IP reputation. Segmenting domains can improve deliverability.